Most marketing plans fail before the marketing even starts. And marketing software doesn’t fix the problem – it just amplifies the problem that already exists.
The problem is two-sided. According to the Harvard Business Review…
- Four out of five CEOs don’t trust their marketing leadership, and…
- Three out of four marketing leaders don’t feel that they’ve been empowered to do the job they were hired for.
Business owners eventually feel that marketing is broken and they’re throwing more good money after bad.
And the marketing team feels stuck… unsupported and under the microscope at the same time.
It’s almost impossible to pull out of this hopeless spiral until you…
- Reset expectations.
- Create a marketing budget designed for success.
- Have an actionable framework for measurable goals and accountability.
A combination of focused instruction and actionable workshops that deliver a personalized and measurable action plan for the next six months.
As an approved speaker for Vistage CEO and peer groups, I speak to business leaders nationwide
My talks by the numbers:
My workshops help executives learn and quickly implement critical skills
Working directly with CEOs and high-level executives lets me quickly break down barriers between preconceived notions of what sales and marketing do and how we can actually use them as strategic levers for growth.
Specifically, I deliver three important tools that business leaders can use to immediately change their fortunes in revenue and marketing management:
- A framework for effective decision-making in the service of company goals
- Budgeting guidelines for aligning dollars with objectives and tactics
- Prioritization techniques to better manage tasks and team members and create accountability
Erik's straightforward approach and well-formulated framework were enlightening. He was able to take various marketing concepts and ideas that I knew from prior experiences and package them in a way that allowed me to create a comprehensive marketing strategy and executable plan with a unified message."
BOYD BELL (Founder, Useful Rocket Science)
I would give '6s' if I could on 'take home value' and 'added great value'. I've been a Vistage member in this same group for about 5 years now. Erik's presentation is in my top 3."
VISTAGE MEMBER
Erik helped me develop a deeper understanding of marketing and the relationship it has with every function of the company."
VISTAGE MEMBER
Teaching and mentoring is a fundamental part of what I do
I’ve been teaching and mentoring marketers for years, both in my professional practice and as an adjunct professor of marketing at Metropolitan State University in Denver.
Helping business owners and executives grow in the way they understand and manage marketing and create accountability is important — but it only addresses part of what causes ineffectiveness in sales and marketing.
The other part of the equation is developing more effective managers and practitioners to deliver work in marketing and sales. These individuals often work in silos, sometimes even as a “department of one”, without role models or peers.
Working with current and future professionals to give them new skills and better opportunities is core to my values and part of my professional mission.
About Erik Wolf
Erik Wolf founded the award-winning marketing firm Estound in 2006 and is also a Vistage speaker and a Professor of Marketing at Metro State University in Denver. Along with his team, Erik has helped executives plan and execute strategies to connect with their markets, grow revenue, create lasting and predictable ROI, and facilitate lucrative exits. More than anything though, Erik excels at helping business leaders find breakthroughs and new success where sales and marketing have become stagnant and revenue has plateaued. Erik has written 3 books and spoken at SXSW, Ignite Denver, the Colorado Nonprofit Association, and Digital Atlanta among others.
