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what i do
vistage speaking
training
my story
tools
podcast
contact
what i do
vistage speaking
training
my story
tools
podcast
what i do
vistage speaking
training
my story
tools
podcast
say hello
How much does your brand contribute to your profits?
How much revenue do you earn on your average invoice or sales transaction?
(Required)
Take all the revenue you earn in a year and divide it by the number of invoices or individual transactions you do in a year. For example, if I did $1,000,000 in revenue last year and sent 200 invoices, that would be an average of $5,000 per invoice and that's what I would enter above.
How many transactions are you likely to do with a single customer over the lifetime of your relationship with them?
(Required)
For example, if I bill my clients based on a monthly retainer and the average customer stays with me for 2 years, I would enter "24" for the number of bills I would send them for two years. Alternatively if I run a job/gig/project-based business and the average client uses me 3 times, and I send one invoice for each project, I would enter "3."
What is your average gross margin on sales?
(Required)
0
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Please enter a number from
0
to
100
.
Based on the information entered above, the Lifetime Value (LTV) of a customer for your company is
On a scale from 0-10, how would you describe the pricing of your products/services relative to the industry?
(Required)
0 (Cheapest)
1
2
3
4
5 (About Average)
6
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9
10 (Most Expensive)
On a scale from 0-10, how good an experience do you provide to your customers relative to the industry?
(Required)
0 (Terrible)
1
2
3
4
5 (About Average)
6
7
8
9
10 (Industry Leading)
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Average (Adj) Price
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Average (Adj) Lifetime
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Average (Adj) LTV
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Brand Contribution to LTV
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Absolute Value Brand Contribution to LTV
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% of Brand Contribution
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Most premium price
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Most premium competitor LTV
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Difference between us and most premium
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LTV x 1.25
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LTV x 1.4
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Price axis
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Experience Axis
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