As an approved speaker for Vistage CEO and peer groups, I speak to business leaders nationwide:

Question Marketing (How to Challenge Frustrations and Raise Expectations)

To say that many business leaders are frustrated with marketing is an understatement: they are confounded by chronic failure, poor conversion rates, mounting costs, reams of seemingly meaningless data, and broken promises— and all without a path to measurable ROI.

Each and every one of these issues can be solved easily, however, by facing that frustration head-on and embracing a new understanding of marketing. In this workshop, marketer and author Erik Wolf will break down the reasons marketing fails and demonstrate how to create a profitable future by challenging preconceived notions and embracing new perspectives.   

Value to Member

I’m going to provide simple solutions to a number of marketing issues that cost business leaders time, money, and frustration. Key learnings include:

• Understanding failure points in marketing
• Developing healthy, functional relationships with marketing employees and vendors with HIGHER expectations and MORE accountability
• How to connect with your marketplace
• How to effectively “make your case” to your target audience and increase chances of success
• How to delegate responsibility effectively within your marketing roles
• How to align sales and marketing
• How to set, prioritize and communicate marketing goals