Marketing insights so good, they're pure poetry
Marketing coach Erik Wolf reads you one of his original marketing poems every episode and teaching common sense marketing strategy and management techniques along the way. Poetry topics include branding, budgeting, planning, dealing with agencies, SEO, poor performance, and more.
Today’s episode of Poetry in Marketing is coming to you from the glamorous Vistage speaker circuit… specifically the Hyatt Place by the airport in Raleigh, North Carolina.
Today’s poem tackles one of the biggest misconceptions about artificial intelligence:
If your AI work
Doesn’t feel like doing work
You’re doing it wrong.
A lot of people see AI as a shortcut: type a sentence, get a finished product. But that’s not how good work happens. AI can help you create better marketing, but only if you bring expertise, thoughtful prompts, and real effort to the process.
In this episode, I talk about why strong AI output still requires real thinking, why most AI-generated marketing content lacks substance, and why the best results come when you treat AI like a powerful tool, not a magic button.
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