Marketing insights so good, they're pure poetry
Marketing coach Erik Wolf reads you one of his original marketing poems every episode and teaching common sense marketing strategy and management techniques along the way. Poetry topics include branding, budgeting, planning, dealing with agencies, SEO, poor performance, and more.
In this week’s episode of Poetry in Marketing, I’m bringing you a rhyming haiku (yes, it rhymes!) and some hard-earned wisdom, all while fending off two affectionate dogs:
Your mindset matters:
Scarcity thinking confines
Where abundance shines.
In this episode, we talk about the mindset traps that sabotage sales and marketing efforts: specifically the desperation that comes from scarcity thinking. That “what can I do to put you in this car today” energy? It reeks of fear. And it turns people off.
Instead, I break down how abundance thinking leads to better outcomes, stronger client relationships, and a whole lot less stress. Sales and marketing don’t have to feel gross. In fact, they shouldn’t.
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