Marketing insights so good, they're pure poetry
Marketing coach Erik Wolf reads you one of his original marketing poems every episode and teaching common sense marketing strategy and management techniques along the way. Poetry topics include branding, budgeting, planning, dealing with agencies, SEO, poor performance, and more.
Today’s Poetry in Marketing episode might be stating the obvious, but too many companies still get this wrong:
Your firm’s marketing
Is supposed to make money
And not just spend it.
In this episode, I dig into one of the biggest mindset problems in marketing: treating it like a cost center instead of an investment. Office supplies are expenses. Marketing is supposed to deliver a return. But that only happens if you plan it that way—by connecting your budget to your business goals and backing it with the right strategy.
If you’ve ever looked at your marketing spend and thought, “What exactly are we getting out of this?”—this one’s for you.
You'll also notice that I'm literally wrestling with my dog while I record this.
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