Marketing insights so good, they're pure poetry
Marketing coach Erik Wolf reads you one of his original marketing poems every episode and teaching common sense marketing strategy and management techniques along the way. Poetry topics include branding, budgeting, planning, dealing with agencies, SEO, poor performance, and more.
In this episode of Poetry in Marketing, I’m out walking the dogs and asking what might be the single most important question in all of marketing:
Marketing choices
Need to include this question:
What’s the f$&@ing point?
Too many businesses spend money on websites, SEO, branding projects, Google Ads, and social campaigns without ever stopping to ask why they’re doing it, or whether the tactic actually supports the business goal they’re trying to achieve.
In this episode, I break down why every marketing decision needs a clear purpose tied directly to outcomes like revenue, retention, growth, or positioning. Because if you can’t explain the point of the project, chances are the project isn’t going to help.
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