Marketing insights so good, they're pure poetry
Marketing coach Erik Wolf reads you one of his original marketing poems every episode and teaching common sense marketing strategy and management techniques along the way. Poetry topics include branding, budgeting, planning, dealing with agencies, SEO, poor performance, and more.
I recorded this one from the couch, dog on my lap, because some poems (and sales insights) are just too important to wait. Today’s verse:
A “prove it” moment
Is about fostering trust
To fight uncertainty
In this episode of Poetry and Marketing, I unpack what I call ”the prove it moment”: that critical point in the sales process when a buyer’s on the fence and needs that last push of confidence to move forward. It’s not about hard selling. It’s about knowing what gesture, insight, or piece of value will make your prospect say, “Okay, I trust you.”
Whether you’re in sales, marketing, or just trying to close more deals, this one’s all about how to bridge the gap between interest and action.
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