Marketing insights so good, they're pure poetry
Marketing coach Erik Wolf reads you one of his original marketing poems every episode and teaching common sense marketing strategy and management techniques along the way. Poetry topics include branding, budgeting, planning, dealing with agencies, SEO, poor performance, and more.
I love this episode's poem:
If marketing works,
Why do I spend so damn much
To be this pissed off?
It’s a joke… but it’s also not.
In this edition of Poetry In Marketing, I dig into the very real frustration so many CEOs and business owners feel when marketing doesn’t deliver, especially when they’re spending real money. The problem isn’t the budget. It’s how the money is being used. I dig into this issue and try to reframe the frustration in a constructive way.
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